Nikki Little is the chief marketing officer at Franco and an integrated communications professional with more than 18 years of experience. PR professionals have long struggled with getting a seat at ...

Working for yourself versus having others work for you bring differing degrees of flexibility and autonomy. Freelancing grants you complete control over your workflow, but business ownership teaches ...

Public relations (PR) is no longer just a supporting tactic, it’s becoming a core strategy for brands looking to stay visible in the age of AI search. AI-powered search engines increasingly rely on ...