Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours 6 min ago By Jon Springer - 7 hours 13 min ago By Tim Nudd - 9 hours 8 min ago By Garett Sloane - 10 hours ...

Tide is changing up its strategy in its ongoing bid to clean up at the Super Bowl. The Procter & Gamble-backed laundry-detergent brand has in the past few years relied on complex media maneuvers to ...

This year's Super Bowl commercials largely took a break from politics and offered up silly humor instead. Celebrity cameos ranging from rapper Cardi B to actor Chris Hemsworth brought out the best in ...

Tide is weaving together a multipart narrative to support its tie-in with the latest MCU installment, which hits theaters May 6. Bullitt, the creative studio on the push, was co-founded by the Russo ...

BLUE ASH, Ohio (WKRC) - One of the funniest Super Bowl commercials was for Tide and there's a tie-in to a local charity. The ad featured a teen wearing a Jason Alexander hoodie and claiming it wasn't ...

A new Tide commercial had a little fun Tuesday at the recent same-sex marriage and embattled Rowan County, Kentucky clerk. But that ad won’t air on television as P&G, the maker of the laundry ...

The Eagles are once again airing out their dirty laundry. And no, this time it's not frustrations over the NFL's back-and-forth stance on the team's legendary "brotherly shove," or "tush push." Birds ...

Ice-T drives an electric car. He has solar panels on his house. “I’m not a fanatic when it comes to the environment, but I definitely try to do my part,” says the actor and musician. Now he’s working ...

Are you a print subscriber? Activate your account. By Samantha Stetson - 1 hour 17 min ago By Brian Bonilla - 2 hours 22 min ago 4 hours 53 min ago By Ad Age and Creativity Staff - 5 hours 45 min ago ...