Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

The award-winning retention marketing agency has combined its expertise in email, SMS, and loyalty programs with new capabilities in UGC ad ...

In today’s rapidly evolving digital landscape, harnessing the power of user-generated content (UGC) has become a game-changer for app marketing. TikTok, the dynamic social media platform known for its ...

In September, Google announced what it calls a “helpful content update” – aka a search algorithm change to favor sites with superior user experiences. One part of the update was that Google will ...

Aldi's big bags sell out and Home Depot's bucket goes viral—plus, why it was a bad week for Costco and Unilever. Brands are no longer partnering with influencers purely for social engagement; they’re ...

Opinions expressed by Digital Journal contributors are their own. Content creation in the modern age can be tricky. With so many moving parts to analyze — including analytics from organic engagement — ...

The report, based on data from 602 billion impressions, found playable ads 20x more likely to drive installs than banners in gaming, and UGC ad creative from Liftoff Influence has 20% lower CPI than ...

Seeking content creators for user generated Nectar Hydration content that can do UGC-style ads. Will provide the exact script and exact visuals/B-Roll we need - no thinking needed on your end. (Unless ...

In May, Salha Aziz decided to try her hand at creating user-generated content, or UGC, for brands. Consumers create UGC for brands to use on their own social media pages or in paid ads. Here's how ...

UGC, or user-generated content, is experiencing a new boom, with help from TikTok. Advertisers are embracing paid UGC as a cheap, authentic form of promotion. And creators are finding it a lucrative ...