User experience (UX) -- the most important piece of application delivery -- is often misunderstood. That's the view of Aaron Sanders, who states that UX often gets confused with user interface (UI).

User experience is the foundation of a site’s usability, and it’s an aspect of on-page SEO that many people overlook. If your site lacks the positive user experience and ease of use that end users ...

Editor's Note: This article has been updated on August 28, 2023 to include new data and information. In the digital age, the way a product or service feels to users can make or break its success. At ...

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. Web and app programming is never a still and static entity, ...

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...