Marketers have developed some bad habits in the past 30 years. We used to live by metrics like awareness, intent and recall; they were difficult to measure but told us a lot. With the internet, it's ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Marketing is an essential function for any business, providing the necessary strategies and frameworks to engage and connect with potential customers. It is the bridge that brings products and ...

The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to engage their audience. But abundant options can quickly become ...

Data professionals everywhere are scrambling to find a sustainable and effective successor to the third-party cookie. Here, for our Deep Dive on Data, Bobby Gray and Aleksandra Semenenko of Drum ...

Businesses should develop marketing campaigns according to an overarching marketing strategy. The most effective strategies are based on thorough research. Understanding the fundamentals of marketing ...

Your value proposition is a succinct statement that communicates the unique benefits and value your products or services offer to your target audience. It answers the question, "Why should customers ...

Marketing is a broad concept that encompasses the entire process of bringing a product or service to the market. It involves research, strategy, product development, distribution, pricing, and ...

Over the next three years, gaining an understanding of artificial intelligence (AI) will be critical for B2B marketing leaders looking to futureproof their careers, according to new Marketing Week ...

Marketing technology is undergoing a revolution, largely driven by data. Because the growth of data and its ensuing complexity are challenging today’s businesses trying to make sense of it, the ...