Teens talk about their “brain rot” online. While there isn’t data to back it up, per se, experts do have concerns about the ...

Short-form video is dominant on social media, and so many of us are constantly scrolling as our algorithm feeds us ...

Ever spend a little too much time scrolling through social media or binge-watching shows and end up feeling…fuzzy? The phrase “brain rot” has exploded online, used to describe everything from too much ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." In 2024, “brain rot” was the Oxford word of the year. They defined it as “the supposed deterioration of a ...

The term brain rot was voted Oxford University Press’ word of the year in 2024, an unusual honor for a phrase that started as online slang. OUP defines it as the supposed deterioration of a person’s ...

Sol, Brita, Amtrak—which brand is going to try to rot our brains next? A few months ago, I was scrolling through TikTok when ...