Larry Welcome of Cutchogue has been hooked on fishing since his dad took him for the first time at age 5. Like most anglers, Welcome started fishing using bait and targeting smaller, readily available ...

CARLSBAD, Calif.--(BUSINESS WIRE)--The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no downtime and no ...

COSTA MESA, Calif.--(BUSINESS WIRE)--Today, the SWITCHBLADE lure is announced, revealing a new patent-pending magnetic switch plate system, giving a super versatile style of bait the ability to ...

With the advent of 3D printing and small-batch manufacturing, custom lure-making has witnessed an explosion in popularity. Some handcrafted, rare lures have commanded exorbitant prices on prominent ...