A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies are useful on your website, in print, in your ...

Making the Case: The No-Nonsense Guide to Writing the Perfect Case Statement, by Jerold Panas, seeks to help nonprofit groups draft a document to explain why they deserve support. Mr. Panas, founder ...

Sarah Mehta, a senior case researcher at Harvard Business School (HBS), finished her final interview with the founder of Somatus, a startup aiming to transform kidney care delivery in the US. As she ...

Have you read any case studies from your law firm's peer or competing firms recently? Have you read your own firm's case studies recently? If you have (or even if you have not), what I am about to ...

As humans, we are naturally drawn toward a good story. This is especially true of consumers: They want to understand how a product or service has helped someone else, to see how it might help them.

You have /5 articles left. Sign up for a free account or log in. The Problem: Undergraduates are arriving to school with little writing experience, which makes their ...

The field of simulations includes immersive solutions ranging from internships to computer reproductions and virtual reality. Nevertheless, it is possible to simulate and provoke thought using only ...

What Kind of Writer Are You? The Writing Program's First-Year Writing Seminar Selection process empowers first-year students to select the Academic Inquiry Semina r (AIQS) that best suits their needs ...

Communication Intensive (CI) courses are part of the CWRU Unified General Education Requirements (UGER). The Writing Program offers a number of courses that fulfill this requirement. All CI courses ...