As a teen who occasionally struggled in school, Yanjaa Wintersoul never imagined she’d one day gain recognition for having one of the best memories in the world. “In high school I almost didn’t ...

The campaign, created by BBH, will focus on a Facebook live challenge on 6 September in which people will be able to test Wintersoul on the latest catalogue content. Wintersoul is currently living in ...

In a world fascinated with storing data and AI, IKEA demonstrated the power of human ingenuity by asking Yanjaa Wintersoul, a female memory champion, to memorize all 328 pages of the IKEA 2018 ...

Meet Ikea's human catalogue. Yanjaa Wintersoul has memorised all 328 pages and 4,818 items of Ikea's new 2018 catalogue -- in just one week. SEE ALSO: I held 400GB on the tip of my finger and felt ...

Ikea has opted for a more left field way of launching its catalogue in Singapore, Malaysia and Thailand, enlisting two-time world memory champion Yanjaa Wintersoul to try and recall the entire ...