The IAB Tech Lab PAIR ad solution is based on Google’s PAIR protocol and IAB Tech Lab’s privacy enhancing work When you purchase through links on our site, we may earn an affiliate commission. Here’s ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

With the ever-changing tech landscape, having hands-on experience is more valuable than ever. While textbooks, YouTube videos, and online courses provide a solid foundation, nothing beats the ...

About five years ago, our data security company faced a situation no company ever wants to deal with: Some newly released products weren’t selling as well as forecast, and the pressure was on here at ...