Selling indoor grills can be a difficult proposition. For this reason, it is important to identify and understand your target market before you begin your marketing campaign. Should you fail to do so, ...

You’ve done a great deal of work over the course of the Small Business Boot Camp to help your business succeed. Now, it’s time to ensure you have enough customers to buy the product or service offered ...

Mass marketing makes the same sales pitch to all your potential customers. Market segmentation breaks customers down into categories based on income, age, race, lifestyles, location or other factors ...

Some brands just seem to get you, don’t they? Like they’re speaking directly to you, tapping into exactly what you need and when. Actually, there’s no big secret to that; it’s all about understanding ...

In the Business-to-Business (B2B) marketing world, success comes from targeting the right prospects for your brand. It’s different from regular consumer marketing, where you can convince almost anyone ...

An understanding of the audience is vital to the success of any marketing campaign. Marketing is what connects your company with your customers. It is the line of communication that builds ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on customer segmentation analysis. This ...

If you are getting ready to launch a startup, or you are preparing to add a new product or service to your list of offerings, you must have a target customer profile mapped out and clearly defined.

As conscious digital marketers, many of us feel that we know our customer base or customer demographics. These are the website visitors we think we want to reach and captivate. Or are you assuming ...

Forbes contributors publish independent expert analyses and insights. I write about the creative ways millennials are making money. This article is more than 5 years old. There's both an art and ...