One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

Whether you're preparing to address a company direct mailing or labeling a batch of file folders to hold client documents, you want your output to look professional. If you've already worked with ...

Someone might need to update Andy Warhol’s “Campbell’s Soup Cans.” The iconic labels on the flagship product of Campbell Soup Co. are getting their first redesign in five decades. The famed ...

This series kicked off by looking at the marketing of the modern mandarin. Then we found out how science helped shape this popular fruit. Today we travel back to the time when citrus advertising was ...