Social media marketing offers businesses an opportunity to find and communicate directly with their target audience. LinkedIn, in particular, provides business networking features that can help ...

LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

For businesses, LinkedIn used to be like those tedious corporate networking events popular in the ’80s: a bunch of strangers standing awkwardly by themselves, hoping to collect and distribute business ...

Figure skater Nancy Kerrigan appears in the marketing agency's LinkedIn ads, which use commercial tropes like cereal ads to poke fun at business-to-business marketing. By Alex Weprin Senior Editor If ...

LinkedIn has revolutionized business networking, transforming it from conference room handshakes to strategic digital relationship-building. Whether you’re seeking new clients, strategic partners, ...

Entrepreneurs and business owners must make a decision when using LinkedIn to promote their businesses: Do they advertise their businesses under their personal names, or do they advertise their ...

Ever since Microsoft closed on its LinkedIn acquisition at the end of 2016 and began publicizing the unit's revenues, Redmond has kept those LinkedIn figures separate from the rest of the company's ...

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...

In 2016, fledgling CBRE broker Evan Fiddle sat in a meeting with industry veterans Mary Ann Tighe and Paul Myers. Tighe told Fiddle to be prepared to discuss a recent news article with clients. Like ...

Social media are becoming key tools for making business contacts, finding new clients, finding job leads and developing a profile among those with whom you share a profession. In the face of this ...