Geographic location is often the first point of contact that customers, employees, and stakeholders have with a company. It sends a message about the company’s values, target market, and business ...

Forbes contributors publish independent expert analyses and insights. Lindsay Kohler is a behavioral scientist and future of work expert. In a time when trust in business is declining — Edelman ...

In today’s competitive world, companies need to keep a constant eye on their reputation. Corporate reputation is the stakeholders’ perception of your brand, which can have a great impact on your ...

A changing landscape of social, political, and business dynamics is creating a new set of challenges for CEOs. Corporations and their hard-won reputations now have as much to gain as they have to lose ...

Nearly 60% of physicians say disease-specific leadership and corporate reputation are the most influential factors regarding which medicine they choose to prescribe to patients. The latest Brands in ...

Physicians consider more than what a drug does when making prescribing decisions. They also look at who is behind the therapy. That is the conclusion of a WE Communications survey that found ...