Ultimately, with the Internet today, everyone has the same goal–trying to get noticed. Everyone is fighting for the online presence that gains them recognition and traction, in some way, shape, or ...

Marketers want to make the best use of all investments as companies close out the year, specifically digital marketing budgets. With paid media costs rising, a recent survey from BrightEdge of more ...

Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand ...

As defined by Hotjar, conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. This action may be anything from scrolling ...

Our fith annual State of SEO Report is here! It’s packed with valuable insights. Uncover the top factors currently affecting SEO, and what this means for your strategy. Join Pat Reinhart, VP of ...

SEO tools provide critical data for optimizing website performance and content strategy. Integrating AI and automation in SEO tools enhances efficiency and accuracy ...

Bounce rates can help businesses infer on a page's return on investment. It may take a few tries before a business can find the sweet spot. Google is more than a conglomerate of robots and algorithms.

Search Atlas Study Reveals 146% Impression Growth from Automated Technical SEO Fixes New York City, United States – December 1, 2025 / Search Atlas / Search Atlas, a leading AI-powered search ...

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.

Google's John Mueller, once again, said that for SEO purposes, for ranking in Google purposes, you do not need to worry about your site's bounce rate. John said this on Reddit "Google doesn't use that ...