Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

My plan for personal and professional growth in 2026 includes focusing on smarter hydration and recovery, learning a new ...

Many companies are now looking to AI to accelerate and enhance GTM planning to increase the likelihood of success. AI enables ...

Channel 4 has appointed former Deliveroo global brand director Lisa Nash as its new director of brand and content marketing.

Transforming Home Services Marketing with PixelDrip Studio Hemphill, United States – December 3, 2025 / Pixel Drip Studio / In a world where most small business owners are juggling way too much, ...

Choosing the right Microsoft Dynamics 365 implementation partner is as critical as choosing the platform. This guide explains ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

GenAI can accelerate learning, but if we aren’t careful, it can also reinforce colonial assumptions. Jasmine Mohsen explains how to avoid this ...

PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.