It’s an interesting pivot for Google. Most AI companies are currently investing in web browsing via the AI browser idea, ...

With AI Overviews taking over search results, brands must stop optimizing purely for clicks and aim for answer inclusion, ...

Whether you want it or not, Google's AI Overviews are here to stay. There have been mixed responses to the AI-organized ...

It’s easy to become numb to stories about hackers and data breaches. But I got the wakeup call everybody dreads.

ZDNET's key takeaways Google Preferred Sources lets you choose sites for Top Stories.Add ZDNET to see its latest tech news ...

Declining organic traffic and rising crawl demands show why executives are reevaluating content economics and pursuing deals, ...

YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile ...

If you're looking for web links only in Google Search results, create a custom search shortcut for your browser.

Discover why AI search engines outperform traditional search in accuracy and personalization. Explore key traditional search ...

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Search engines are a great way to find information, but these technologies are also helping criminals access your personal ...

Computer-use agents and self-clicking AI browsers make for great demos but struggle to offer obvious utility to most people.