What Is CPM? Cost Per Thousand Impressions Explained
Sep 18, 2024 · CPM is a term commonly used in digital marketing and advertising and refers to the price an advertiser pays for every 1,000 impressions their ad receives. CPM is widely used in digital …
Understanding Cost Per Thousand (CPM) in Digital Marketing ...
Oct 9, 2025 · Cost per thousand (CPM) refers to the price advertisers pay for 1,000 ad impressions on a webpage. CPM is used both as a pricing model and a metric for measuring advertisement efficiency. …
Cost Per Thousand (CPM) - What Is It & How To Calculate It ...
CPM is a key metric that helps marketers understand the economics of advertising cost and reach. CPM stands for "Cost per Mille," where "Mille" is Latin for a thousand. In advertising, CPM represents the …
What Is CPM? The Role of CPM in Marketing | Mailchimp
The acronym, CPM, stands for cost per mille, with the Latin and old French word ‘mille’ meaning a thousand. For this reason, you will often see CPM referred to as cost-per-thousand. More technically, …
What’s CPM? Definition and Examples - Metricool
Jan 10, 2024 · In simple terms, cost per mile refers to the amount of money a company spends on advertising for every thousand potential customers reached. It is a key metric used in evaluating the …
What is CPM in Digital Marketing and Why Should You Use It?
Jan 16, 2025 · What is CPM? CPM stands for the somewhat unintuitive Cost Per Mille. However, once you understand that “mille” means 1,000 in Latin, it becomes more understandable. CPM represents …
What Is CPM and Why Your Marketing Team Should Care
Oct 4, 2022 · CPM in marketing is cost per thousand, also known as cost per thousand impressions or cost per mile. It's a formula that calculates the total ad spend per 1,000 impressions on a web page.