Express yourself and your individuality with Rimmel London makeup. Our spectrum of products and shades helps you achieve the latest looks and trends with ease.

The lip makeup options are endless with Rimmel's collection of lip products, whether you love glossy lips, matte lipstick, lip liner or statement lip art.

Your perfect foundation is waiting. Create a flawless canvas with Rimmel, whether you're looking for a glowy, dewy base or a velvety matte foundation.

Love lipstick? Then discover Rimmel's collection of dreamy lip colours, featuring long-lasting lipstick, matte lipstick, nude lipstick, and red lipstick.

Upgrade your eye makeup looks with Rimmel's collection of eye makeup, featuring lash-plumping mascaras, metallic eyeshadows and bold eyeliners that slay.

Tick off all your eyeshadow goals with Rimmel London's collection of colours, featuring glitter eyeshadow, metallic eyeshadow and the nude palette of dreams.

Create a flawless base with Max Factor foundation, concealer and face makeup. We've got everything you need for the perfect canvas, including blush and bronzer. Should we include primer in here? And …

The official site for Rimmel London - find all your favourite Rimmel products, make up tutorials, beauty news, exclusive features and more.

Discover new makeup launches from Rimmel London to add to your makeup collection. Looking for foundation primer? Volume mascara? We've got everything covered...

Mascara addicts, take note: whether you're looking for a lengthening mascara, a waterproof mascara or a volume mascara, Rimmel London has got you covered.